Posts Tagged ‘Alberta realtors’

100% free profiles for real estate agents

December 30, 2008
Hopefully this will get your new year started on a positive note

Hopefully this will get your new year started on a positive note

The economy’s in the tank (no news there), and real estate sales are… well, at the bottom of that tank, with just 416 sales in Edmonton in December, so far. (The Edmonton Real Estate Blog is good for giving such sales updates.)

That’s why we at have decided not to charge for agent marketing profiles. Well, that’s not the only reason, but that’s a big & good one.

No charge for marketing profiles on
Yup, $0. Totally free. So whether you have a marketing profile or not (see an example of one here), there’s really no reason not to participate in — and let your clients help you with your marketing. …Not that we’re pressuring you to join! 🙂 We’re just knocking down barriers for those agents who can benefit from our services but may not be doing well enough to provide anything in return right now.

What does a “free profile” mean? 
Y’know when you sign up for a free version of something, like, say, some software application, and you get this really watered down version where you have to pay to add on all the stuff you really need? Well, we’re not going to put you through that. You get all the bells & whistles that are available today, including:

  • Your photo
  • Your marketing messaging
  • Your contact info
  • A property listing
  • Add-a-comment (testimonial) feature
  • Email updates every time someone leaves you a review
  • Details about activity on your account (on your sign-in page)

For free.

Well, how is going to make money?
Dunno. Got any ideas? 😉 We’ll see. But what matters right now and for as long as our little site is around is that Edmonton real estate agents, Sherwood Park real estate agents, St. Albert real estate agents… and every agent across Alberta & the country (as soon as we go national) will be able to get a free profile. And that profile — with all the wingdings listed above — will cost you a whopping nuthin’.

What do you think about that? Let us know!



What’s next for our real estate agent rating site

September 18, 2008

There are sooooooo many sites out there to help agents market themselves. But I’m wondering why there are so few that really try to leverage customer/client reviews to help customers find the right agents. I mean, of course, that’s good news for us, given that that’s what is all about. 🙂

We’ve been learning a lot from looking very closely at some of those sites. Here’s where we plan to take our site within the next few weeks or, in some cases, few months:

  • Levels of membership for real estate agents —- from simply having a profile and one free listing (current) to enhancing your profile with agent links (show your network); pulling in/syndicating your reviews/recommendations from sites like LinkedIn, Naymz, and; a full page of listings (like a mini multiple listing service); and enhanced data to allow better, more granular search results.
  • Services for researchers! Wanna buy or sell a home and need to choose a real estate agent/broker, a mortgage broker, a landscaper, a contractor, a moving company, a stager, etc? Sign in to your personal home buying section and pull in names of services you find anywhere on line —- and pull in the profiles of agents on our site. Plus, manage your appointments with a calendar feature that sends text messages to your phone and the phones of those who need to be at the appointment (we’re planning to work with a company called Dub5).
  • Compare real estate agents side by side —- just select the ones you like most, and autopopulates a comparison chart based on what the agents have told us and their customers have told us.
  • Enhanced search results with more granular/detailed search criteria! Our agents are telling us what they want from us, and that includes the ability to have people find them by searching for languages spoken, neighborhoods of specialization (search by postal code or general area, like Millwoods or Terwillegar Towne), number of transactions they’ve closed… and more, including, of course, the search we already have: number of reviews, sales performance and overall rating.

As I write, we’re working on making it a lot easier to leave reviews without leaving too much identifying information. That means that, yes, we’re pulling out the section that asks you for the address of the property you bought/sold, the date(s) you listed and sold or bought and the price of the home. We still ask questions on those topics, but you don’t have to be so specific anymore. Watch for that change coming… um… any minute now. 🙂

What that means, of course, is more reviews — but also more nervous real estate agents. A big problem has been that many agents think people will try to bash their reputations by leaving really negative, fake reviews.

We’ll be working closer with agents to ensure that we implement the tools/features that give them confidence in our site (and allow us to quickly remove fake reviews) but that also make it easy for people to leave reviews AND for researchers to trust that the reviews on the site are a true-to-life mix of the good and the bad —- that is, unbiased.

Have ideas for how to make our site better? Start by checking it out at (rate your agent or try to find one… or create a profile if you are an agent), and then either email us at or post a comment here. You can also follow us on Twitter: 4customers

jw, lj, sl, dl

Down and dirty real estate agent feedback

July 11, 2008

Ever owned a house, put all you had into tearing out the old carpets, laying hardwood, finishing the basement, trimming the bushes, painting the shutters………. and then had to pay a realtor to sell your place for you? Has it hurt to see how much commission they’re making off your home?

We need realtors, sure. Just check out how long some of those homes have been on ComFree, and it’s clear that it’s not… um… how to put this nicely… lucrative to drop your home on a Web site and wait for the offers to come rolling in. Not in Edmonton, at least. And if the reports are accurate, not in any location in Canada or in the US. (more…)